THE ORIGIN
Where It All Began
This was my very first project as a UX/UI designer, the one that launched my career. At the time, I was deeply into cooking and on a personal fat loss journey. Every meal felt like a battle: reading ingredient labels, worrying about hidden sugars, and struggling to find delivery options that actually cared about what went into the food.
I kept thinking: “Why can’t I just customize my meal the way I want, swap ingredients, see calories, and know exactly what I’m eating?” Apps like Uber Eats and DoorDash existed, but none gave me that level of control.
That frustration became my fuel. I decided to design the app I wished existed, and in doing so, I discovered my passion for user-centered design.
RESEARCH
User Personas
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Over 10,000 users engaged within the first month
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85% of users reported improved meal satisfaction
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Custom meal orders increased by 150% after launch
Overcoming Design Hurdles
Navigating Challenges in Licious Way
The journey of creating Licious Way was fraught with challenges, both personal and professional. My struggle with finding suitable meal options due to dietary restrictions fueled my determination to develop a solution. The project required extensive research, from understanding user personas to crafting detailed journey maps. I faced the daunting task of translating complex user needs into a seamless app experience, all while honing my skills in wireframing and prototyping. Despite these hurdles, the project was a testament to resilience and innovation, ultimately shaping my approach to design.
Throughout this project, I encountered numerous obstacles, including balancing user expectations with technical feasibility. Conducting user tests and analyzing feedback were crucial in refining the app’s functionality. The experience taught me the importance of empathy in design, ensuring that every feature addressed real user pain points. Licious Way was not just an app; it was a transformative experience that underscored the impact of thoughtful design in everyday life.
Exploring the Culinary Landscape
In-Depth Research for Licious Way
Embarking on the journey to create Licious Way, I delved deep into the culinary world to understand the needs of health-conscious individuals. My research process involved conducting surveys and interviews with potential users to gather insights into their dietary preferences and challenges. I also analyzed existing food delivery apps to identify gaps and opportunities for innovation. This comprehensive research laid the foundation for a user-centric design, ensuring that the app would meet the diverse needs of its users.
Let's Collaborate on Your Next Project
Are you ready to transform your ideas into reality? Reach out to explore how we can work together to create innovative and user-friendly designs that meet your needs. Whether you’re looking to enhance an existing project or start something new, I’m here to help. Contact me today to learn more about my approach and how we can collaborate to achieve your goals.
